JOURNAL

sharing my journey, lessons, and everything I learn along the way.

Notes from the overlap of badminton, short-form storytelling, and the work of making sports content people actually stop for.

Notes from the overlap of badminton, short-form storytelling, and the work of making sports content people actually stop for.

The athlete’s advantage: knowing the format from inside it

The athlete’s advantage: knowing the format from inside it

What playing, filming, and editing in the same space teaches me about making sports content that actually earns attention.

What playing, filming, and editing in the same space teaches me about making sports content that actually earns attention.

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A hook is not a trick. It’s a promise.

A hook is not a trick. It’s a promise.

The first second of a sports video should tell viewers exactly why they should stay — without pretending the rest will be something else.

The first second of a sports video should tell viewers exactly why they should stay — without pretending the rest will be something else.

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How I test a badminton idea before a brand sees it

How I test a badminton idea before a brand sees it

My own channel is the proving ground: a place to learn which formats stop the scroll before a client spends a peso.

My own channel is the proving ground: a place to learn which formats stop the scroll before a client spends a peso.

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