JOURNAL

How I test a badminton idea before a brand sees it

How I test a badminton idea before a brand sees it

How I test a badminton idea before a brand sees it

My own channel is the proving ground: a place to learn which formats stop the scroll before a client spends a peso.

My own channel is the proving ground: a place to learn which formats stop the scroll before a client spends a peso.

Test where the audience is real

My personal badminton account lets me test the raw material: the question, the opening image, the pace, and the cut. Every post gives me more evidence about what a sports audience chooses to spend time with.

By the time an idea reaches a brand brief, it has already met the most useful pressure test: an audience that can scroll past it.